Some days, Facebook can be a major drain, even to super savvy online marketers. Here are a handful of Facebook advertising facts you should know:
1. Over 2 million active advertisers are on Facebook, making this advertising platform incredibly competitive. Only ads with high quality appeal and content will perform the best and be seen the most.
2. Every day, there are over 700 million visits to Facebook from a mobile device. That number is growing, too. Even the best Facebook ads don’t automatically guarantee that included links are to mobile-friendly websites.